Increasing Value Capture by Enhancing Manufacturer Commitment—Designing a Value Cocreation System

Designing a value cocreation system in the manufacturing industry has seen significant interest past two decades. The importance of increased along with social expectations related to increasing resource efficiency and emergence enablers such as digitalization. In this article, I take opportunity disseminate some findings managers. Specifically, review product/service systems (PSSs) where manufacturer—taking responsibility for control larger ranges network—integrates their products services cocreate capture higher value. PSS design implications how implement are discussed. Insights into designing practice highlighted largely based on collaborative experience large global manufacturers. Strategic management activities avoid fixation service trap is key successful PSSs.